What You Need Most: Visitors or Buyers?

You need to ask yourself the question: “What do you need the most: visitors or buyers?” It’s important to know the difference between the two. Each can be monetized in very different ways.
Sit down with a good cup of coffee or tea and listen.

If you show a lot of banners where you’re paid per appearance traffic is going to earn you a certain amount of money. Maybe only dimes per impression, but when you add things up it CAN become a fairly decent amount of money.

If, on the other hand, you run Adsense or affiliate marketing there are two things to be aware of:

  • Clicking is easier than buying
  • Buyers earn you far more per “hit”

Clicking Is Easier Than Buying
Getting people to click is not difficult as such. If you have aroused people’s curiosity, clicking is just a natural extension of that curiosity you created. That click may very well end in no sale whatsoever, but in many instances you earn a bit more than the banners based upon number of impressions. For some keywords, however, you should be forewarned that you’re going to see lamentable amounts per click on average. In such instances affiliate marketing may be a much better venue for you.

Buyers Earn You Far More Per “Hit”
Getting buyers is what earns you real cash. People who take action bring about cash in this business. “It’s where the dough is” to say it directly. You may only be earning a few dollars in commission but when you start doing the math and have several hundred people buying the product you see where we’re going, don’t you? 🙂

So, all in all, you don’t need visitors. You need buyers. Visitors bring in money for your tip jar whereas buyers supply the real money. Therefore, focus your attention on providing good value to your readers. They will become buyers if you do and you will reap what you sow.

Go prepare for a good harvest, and remember to seize the day. Carpe diem.

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