When it comes to listbuilding, there are some often overlooked pitfalls that a lot of internet marketers have really screwed up. They want you to think they are telling you how you can earn money online, but if you fall into some of their pitfalls, you’re doomed to fail.
Before you read on, let me warn you. It’s a real eye-opener. If you are easily offended by the truth, you better move on. I’m going to tell it exactly like I see it, and you can save yourself a lot of misery by taking heed of this advice.
These 5 overlooked pitfalls should be avoided:
- Sending out too many e-mails
- Lying to your list
- Offending people
- Recommending lousy products
- Failing to prune that list
Don’t Ever Send Out Too Many E-mails!
If you want people to buy from you, you should be careful never to spam your list. If you constantly focus on having a valuable message BEFORE you hit that Send-button, you will quite naturally only be sending out e-mails that you would appreciate receiving yourself.
You need to put yourself in your recipient’s position. If your message is valuable, send it. If it isn’t, you will lose potential customers. And if you never prune your list, you will end up sending out e-mails to a lot of people who quite simply stopped reading your e-mails a long time ago. Many don’t bother hitting Unsubscribe because they may have had bad experiences with unsubscribe links being used to harvest e-mails.
Again, if you put yourself in the shoes of your audience, you would appreciate this, and act accordingly…
Don’t Ever Lie to Your List
There should be credibility in your name. If people don’t TRUST you, they’re not going to buy from you. Period.
If you recommend something that isn’t top-quality, or you lie about the results you have achieved, people will never trust you again. Once they’re disappointed, they won’t come back.
The same is practiced by yourself. You don’t go back to a grocery shop once you discover their quality isn’t good enough, do you?
Don’t Offend Your Audience
Your list isn’t interested in your political, religious or ethnic background. Your audience is interested in your positive stories. They should be motivated by e-mails from your pen.
Just as in your local supermarket. If they started playing violin concerts over their speaker systems, you would quickly feel uncomfortable in shopping there. Similarly, if the shop owner is in a bad mood constantly, you will want to do business elsewhere.
Don’t Recommend Lousy Products
If a product isn’t worth the money, don’t ever be tempted by recommending it, just because there would be a decent income from recommending it. Your credibility is in the balance – and you should always check out any product before recommending it.
Don’t Forget to Prune Your List
Some people forget this, but it isn’t worth sending out e-mails to a large list if your audience isn’t responsive towards the offers you bring them. You would rather focus on a QUALIFIED and top-responsive list.
How Do I Proceed? You May Be Thinking…
If this article has sparked your interest, you will want to read my e-book Grab That Cash because it will tell you what type of list you don’t ever want to miss.
Good luck in building your list, pruning it like any beautiful garden, and reaping the fruits of your faithful and dedicated focus. You will be happy you did so before your competitors.