You have probably all tried this. You get an e-mail promising a nice product at $7. You take a look at it, but the price has gone up to $8.60. It’s not the $1.60 that annoys me as such – it’s the failed promise. 🙂
I fully understand that early birds should be praised. They take action, and that’s fine. But mention this in the e-mail you send out, for heaven’s sake.