Banner blindness was introduced as a term by the people who wanted to make you believe Google Adsense was the only way ahead. It is indeed a good way to earn money, until Google chooses to shut you down. But there is a far better way. The key to success is placing RELEVANT ad banners for your audience.
Whether you choose Amazon ads or other relevant banners, the key is relevance. Once you bring ads for things that are interesting for your readers, you are matching needs with opportunity.
This is Marketing 101.
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