Definitions of Marketing

Definitions of marketing can be very varied, but one definition can be found on Wikipedia. We’re dealing with the same type of psychological methods regardless of whether we’re dealing with ONLINE or OFFLINE marketing.

The main differences between PHYSICAL and VIRTUAL (online) shops are:

  • You don’t need to decorate physical square feets of your shop in a webshop, but you need to make an extra effort to ATRACT people’s attention online ’cause they can surf to the next shop within seconds. When people are near a physical shop they normally give a mediocre setting an extra chance. That can’t be said in online settings… People move ahead immediately when they’re bored, so you MUST plan your shop to build something worth visiting.
  • Customers can have their goods within seconds. If you’re selling e-books you have a great advantage over a bookshop. Normally people have to leave their homes, go down to the bookshop, find the book, pay for it, and get home before they begin reading it. In a webshop they don’t need to leave their homes, but can stay at home, print at home etc.
  • Bonuses are quite “normal” in online webshops. You don’t expect bonuses when you go down to your local stores, but bonuses are quite “normal” when you do business online.

What Confuses Some: Article Marketing
What confuses some people is that they misunderstand Article Marketing. When you SELL using an article, it is often termed Article Marketing. What would you call selling through videos or a podcast? You normally don’t call that Podcast Marketing, do you?

In a similar way, building CONTENT is the primary reason for blogging. You’re not marketing anything, just because you blog. You INFORM, REACT, OBJECT or do a whole lot of things while you’re SHARING. ONLY when you begin SELLING a product in your blog articles, you’re beginning to use marketing. Marketing IS the art of SELLING. You could use the following list to provide a list of how a business is run.

  1. Preparing your business
  2. Announcing your business
  3. Dealing with potential customers
  4. Selling product(s)
  5. After-sales service
  6. Book-keeping
  7. Processing of statistics

Points 2 through 5 are repeated continuously. The other points have to do with your back-office. It’s invisible to the customer. Some only do points 2 through 4 and forget the after-sales service, but that’s leaving a lot of money on the table. Deal with customers who already bought from you, and you’re ahead of the competition.

Good luck with your business ventures. 🙂

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