You have probably all tried this. You get an e-mail promising a nice product at $7. You take a look at it, but the price has gone up to $8.60. It’s not the $1.60 that annoys me as such – it’s the failed promise.
I fully understand that early birds should be praised. They take action, and that’s fine. But mention this in the e-mail you send out, for heaven’s sake.
There is nothing as disappointing as half-truths. We all know this in our relationships and other interactions with other people.
If a good friend of yours wants you to join an outing, and then fails to bring his wallet, you would quickly call him a cheater – especially if this happened to you more than once, wouldn’t you?
It’s the exact same principle. Tell the truth, the whole truth and nothing but the truth.
If you remember this in all your activities online, you will start building a credible name for yourself. If you begin to speculate, hoping that a minor change will be overlooked, the exact opposite happens.
Anyway, my $0.02 for the day.